Improving Pay per Click (PPC)

Cross Media Improves Conversion Rate

Zodiac Pool Systems, makers of Barracuda and Polaris vacuuming systems, added content specific landing pages to their pay per click (PPC) campaigns in order to serve relevant content and improve response rates. Look for the complete case study that includes detailed metrics of this integrated cross media campaign featuring Personalized URLs (PURLs), landing pages, email, direct mail, and paid advertising. Sign up on the right to order your copy.

The features of the campaign were:


  1. Relevant content based on the individual advertisement
  2. Additional opt-in mechanisms
  3. Automated follow up and rebate offer fulfillment
  4. Improved tracking

The benefits of the project included:


  1. Improved opt-in rates
  2. Increased downloads of rebates
  3. Creation of a targeted lead list by product line

About VDP Web

Not all personal URLs are created equal. The VDP Web online service has all of the features you need to build and manage a complete cross media marketing campaign with personalized URLs (PURLs), personalized landing pages, QR codes, email, video, SMS text, unique phone number tracking with fully integrated reporting. Create feature rich landing pages with variable text, images, links, video and sound. Use PURLs in both print and email direct marketing to help drive response and provide detailed tracking for documented Return on Investment. www.vdpweb.com